Our Story

"Marketing without data is like driving with your eyes closed."

- Dan Zarrella

(author of: The Science of Marketing)



The Cal Poly Pomona Market Research Club (MRC) is a student ran organization committed to furthering the skills and abilities of students interested in becoming marketing research professionals.

Our mission is to provide members with a platform to develop marketing insight through research date and to expose member to the value market research has in the makreting industry.


  • Love marketing, passionate about data? MRC offers the best of both!
  • We welcome MARKETING, CIS and ALL business majors alike!
  • Guest speakers from the reputable industries
  • Network with working alumnus
  • Hands on focused workshops